Culture is the key to innovation, and The Invisible Advantage helps leaders assess, frame, and create a sustainable environment for both innovation and growth.
Buy the book and then email the receipt or a photo of the cover of your book to [email protected] and within 24 hours you will receive a special download link where you’ll get all of the following absolutely free:
- 1. Free Video. Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation.
- 2. Free Invisible Advantage Questionnaire. Get proprietary survey questions to assess your current culture of innovation.
- 3. Free Interview Guide. Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change.
- 4. Free Invisible Advantage Large Format Poster. Get the Invisible Advantage Large Format PDF Poster to help facilitate working sessions to design your own culture of innovation.
- 5. Free Invisible Advantage PowerPoint Template. Get the Invisible Advantage PowerPoint Template to capture and share your current state and desire future state innovation culture.
About the Book
The Invisible Advantage springboards off of Soren’s widely popular FastCompany article, 6 Ways to Create a Culture of Innovation by expanding Soren’s ideas and transforming them into a how-to guide for changing the game.
The Invisible Advantage outlines exactly how any organization can create an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels across all functions of an organization. The book ins’t just about the importance of an innovation culture, nor how to emulate the “innovation untouchables” like Google and Apple. It’s a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and introduce fresh, intuitive approaches tailored to their organization’s specific environment.
Unlike most books, The Invisible Advantage includes everything an organization needs to actually assess, disrupt, and reshape its culture to get more innovation. It’s not just a book – It’s a toolkit for driving culture change focused on innovation.
We all know innovation is essential for success. But how to actually get innovation requires a mix of art and science. The Invisible Advantage shows exactly what’s needed to create a long-lasting culture of innovation.
Soren nails down the often hidden success factors that lead to real, sustainable innovation.
Soren helped our leadership team assess, design, and build an action plan for further embedding innovation into our culture.
The book simplifies a highly complex topic using practical examples.
The Invisible Advantage can help anyone get their arms around how to actually lead the type of culture change that fosters innovation.
Soren Kaplan’s deep understanding of both innovation and organizational culture come together in a valuable framework with practical tools.
The Invisible Advantage delivers on its promise. Working directly with Soren using his questionnaire, interview guide, and frameworks, we rallied our globally disbursed organization to invest in innovation pilot projects, create innovation awards, sponsor idea competitions, and embrace an overall shift in our mindsets and culture.
Soren’s insights are both powerful and deeply meaningful. His unique ability to distill complex ideas into simple innovation frameworks and guidelines is inspiring to any organization.
Soren’s dynamic style pulls his audience in, gets them processing, and challenges them to think differently. I have had the pleasure of seeing Soren swiftly engage leaders across industries and functions and scope; this book is another great example of his ability to help others drive real organizational change.
The Invisible Advantage is far more than a book, it’s a portal granting online access to a practical toolkit so powerful that it should be an indispensable guide for anyone charged with driving culture change in an organization.
In the words of Captain Jack Sparrow – “The problem is not the problem; the problem is your attitude about the problem.” And this goes to the very heart of Soren’s excellent treatise on the Invisible Advantage. Competitive advantage is ultimately about culture, and aligning your organisation’s values, attitudes and behaviors to strike a culture promoting innovation is exactly what this book can help any leader to achieve.
At last a book that rips the invisibility cloak off today’s only defensible competitive advantage: a culture of innovation! It’s what every company wants but very few achieve. Soren shows us how to turn that aspiration into everyday reality by weaving together all the critical success factors for making innovation stick.
In this entertaining and enlightening read, Soren makes the case that culture is your only lasting competitive advantage. Better yet, he reveals what is really takes to build an innovative culture.
Soren’s unparalleled thought leadership in organizational culture and innovation come together to create a simple yet powerful framework for inspiring organizational transformation. The Invisible Advantage Map and culture assessment tools will surely become new standards in how we measure, understand, and shape the innovation cultures of our organizations.