Culture is the key to innovation, and The Invisible Advantage helps leaders assess, frame, and create a sustainable environment for both innovation and growth.

We all know innovation is essential for success. But how to actually get innovation requires a mix of art and science. The Invisible Advantage shows exactly what’s needed to create a long-lasting culture of innovation.

Soren nails down the often hidden success factors that lead to real, sustainable innovation.

Soren helped our leadership team assess, design, and build an action plan for further embedding innovation into our culture.

The book simplifies a highly complex topic using practical examples.

The Invisible Advantage can help anyone get their arms around how to actually lead the type of culture change that fosters innovation.

Soren Kaplan’s deep understanding of both innovation and organizational culture come together in a valuable framework with practical tools.

The Invisible Advantage delivers on its promise. Working directly with Soren using his questionnaire, interview guide, and frameworks, we rallied our globally disbursed organization to invest in innovation pilot projects, create innovation awards, sponsor idea competitions, and embrace an overall shift in our mindsets and culture.

Soren’s insights are both powerful and deeply meaningful. His unique ability to distill complex ideas into simple innovation frameworks and guidelines is inspiring to any organization.

Soren’s dynamic style pulls his audience in, gets them processing, and challenges them to think differently. I have had the pleasure of seeing Soren swiftly engage leaders across industries and functions and scope; this book is another great example of his ability to help others drive real organizational change.

The Invisible Advantage is far more than a book, it’s a portal granting online access to a practical toolkit so powerful that it should be an indispensable guide for anyone charged with driving culture change in an organization.

In the words of Captain Jack Sparrow – “The problem is not the problem; the problem is your attitude about the problem.” And this goes to the very heart of Soren’s excellent treatise on the Invisible Advantage. Competitive advantage is ultimately about culture, and aligning your organisation’s values, attitudes and behaviors to strike a culture promoting innovation is exactly what this book can help any leader to achieve.

At last a book that rips the invisibility cloak off today’s only defensible competitive advantage: a culture of innovation! It’s what every company wants but very few achieve. Soren shows us how to turn that aspiration into everyday reality by weaving together all the critical success factors for making innovation stick.

In this entertaining and enlightening read, Soren makes the case that culture is your only lasting competitive advantage. Better yet, he reveals what is really takes to build an innovative culture.

Soren’s unparalleled thought leadership in organizational culture and innovation come together to create a simple yet powerful framework for inspiring organizational transformation. The Invisible Advantage Map and culture assessment tools will surely become new standards in how we measure, understand, and shape the innovation cultures of our organizations.