How Big Companies and Startups Use “Co-Creation” to Innovate
The latest research says “co-creation” is an untapped opportunity for innovation. Here’s how to do it. When I ran the internal strategy consulting group at HP, we constantly asked ourselves, “how can we get our $40 billion global behemoth operating more like a startup?” That’s because like most big companies, we struggled with risk-taking and moving fast. Startups…
