Virtual Innovation Sessions in 5 Simple Steps

Innovation is an art and science. Here’s the secret to identifying & prioritizing ideas in a virtual world. Over the past 25 years, I have run hundreds of innovation sessions with companies like NBCUniversal, Visa, Colgate, Kimberly-Clark, Red Bull, and dozens of others. My sessions are often part of larger strategy and growth initiatives. But…

Details

Small Experiments for Big Ideas

As the co-founder of LinkedIn, Reid Hoffman once said that trying to innovate and scale a business quickly requires you to “throw yourself off a cliff and assemble your airplane on the way down.” Sounds risky. It doesn’t have to be. For most new upstarts — be it a startup or corporate venture — finding…

Details

Use this White Space Innovation Tool to Supercharge Your Innovation Efforts

Over the last two decades, I have had the pleasure of working with some of the world’s most innovative business leaders to help develop innovative solutions and services for companies big and small. During that time, I have come across numerous methodologies for coming up with ground breaking innovations, each with their own strengths and weaknesses. The power of the White…

Details

How the Value Prop Canvas Tool Can Speed Up Innovation

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. What continues to surprise me is how often leaders lack a clear understanding of what the value proposition is that they are providing to customers before developing new products…

Details

How to Use the Jobs to be Done Tool to Better Understand Your Target Audience and Drive Innovation in Your Business

How do you develop innovative products and services which truly resonate with your customers? In 2016, the American economist Clayton Christensen wrote an article in the Harvard Business Review titled “Know Your Customers’ ‘Jobs to be Done’,” which highlighted the importance of developing a deeper understanding of your target audience to drive innovation.     As part of…

Details