An innovative approach for pursuing new growth opportunities “between the silos”
How can a large organization with discrete, independently-operating business units successfully identify and pursue opportunities that lie between organizational boundaries? Since business units are focused on their delivering against their own metrics, there is often no accountability or incentive to look for ‘new growth’ opportunities that often fall through the cracks. If an organization suspects that it could be missing a potential growth area, it has the option of creating a Cross Group Solutions Team.
This is a self-directed team of individuals chosen from selected business units who work together for a period of time and have a specific charter, often looking to identify new opportunities that combine the competencies of discrete businesses. These individuals, (technologists, consumer insights experts, marketers, manufacturing specialists, etc.) are assembled to help identify or pursue white space opportunities for which no single business group has formal accountability. In some cases the individuals relocate to a single location for the duration of the project.
The following figure illustrates the relationship between individuals who ordinarily report into different business units and come together to form a Cross Group Solutions Team.