Use this White Space Innovation Tool to Supercharge Your Innovation Efforts

Over the last two decades, I have had the pleasure of working with some of the world’s most innovative business leaders to help develop innovative solutions and services for companies big and small. During that time, I have come across numerous methodologies for coming up with ground breaking innovations, each with their own strengths and weaknesses. The power of the White…

How to Use the Jobs to be Done Tool to Better Understand Your Target Audience and Drive Innovation in Your Business

How do you develop innovative products and services which truly resonate with your customers? In 2016, the American economist Clayton Christensen wrote an article in the Harvard Business Review titled “Know Your Customers’ ‘Jobs to be Done’,” which highlighted the importance of developing a deeper understanding of your target audience to drive innovation.     As part of…

Innovation Funnel Management System: The Secret Tool to Drive Innovative Product Development in Your Business

There were over 200 different concepts for new products and services written on multi-colored post-its and stuck on every conceivable surface across the conference room in my client’s office. The innovation session had been going on for most of 2 days, yet the participants didn’t look tired. In fact, they were energized. But how on earth…

What does it take to bring a product to market quickly? Use the MVP Template to Build Your Minimum Viable Product Fast

Creating a product and bringing it to market is the true test of an entrepreneur or business leader. Successful businesses that aren’t able to rapidly create, test, and implement products that provide real value to their customers are doomed to fail. In over 25 years of business strategy and innovation consulting, I’ve seen organizations of…

Where do You Stand on the Road to Innovation? Use the Innovation Matrix to Help Drive Your Next Innovation Initiative

A little self-awareness goes a long way. For most organizations struggling to innovate for their customers and in their markets, chances are there is a lack of genuine self-understanding and assessment around what’s getting in the way and why. In my 25 years leading innovation initiatives, I have found that big challenges arise when there’s…