Empathy: The Currency of Human Connection—and Innovation.
Having worked with innovation teams from global companies like Visa, Colgate-Palmolive, Kimberly-Clark, Disney, Medtronic and many others, there’s one consistent success factor when it comes to innovation, no matter what you’re doing: it all starts with the customer. Companies spend oodles of time and money trying to understand customers. They conduct surveys, hire market researchers, run…