How do you develop innovative products and services which truly resonate with your customers? In 2016, the American economist Clayton Christensen wrote an article in the Harvard Business Review titled “Know Your Customers’ ‘Jobs to be Done’,” which highlighted the importance of developing a deeper understanding of your target audience to drive innovation. As part of…
Depending on your industry, size and company structure, driving innovation within your business can be a huge undertaking. Some companies are founded with innovation in mind, while others may have struggled to innovate from the very beginning. Innovation, and coming up with new products and services for your business to stand out in the market is…
Over the last 25 years, I’ve spent thousands of hours and run hundreds of innovation sessions designed to help business executives across all industries to develop better strategies which will enable them to stay ahead of the competition when it comes to developing the most innovative products and services to serve their customers. One…
There were over 200 different concepts for new products and services written on multi-colored post-its and stuck on every conceivable surface across the conference room in my client’s office. The innovation session had been going on for most of 2 days, yet the participants didn’t look tired. In fact, they were energized. But how on earth…